“Is Your Business Having an Identity Crisis?”
“Branding” is typically defined as “the traditional advertising method used to create an acquired response from a target audience based on cumulative impressions and positive reinforcement” and “brand management” is “the application of marketing techniques to a specific product, product line, or brand.”
During simpler times in the 19th and early 20th centuries, a rancher would mark his cattle with a brand. This brand, which depicted an image unique to his ranch, distinguished his cattle from another's in the event of a broken fence.
~So how does any of this information apply to businesses today and help them make more money?~
Please tune in to the “Everything Lidia Radio Show” on Wednesday, April 20, 2011 at 6:30 PM on WGBB 1240 AM or streaming live online at www.am1240wgbb.com when Lidia is joined by special guest, Edward O’Hara, Senior Partner and Chief Creative Officer at SME Branding, Inc., an international branding and marketing company and they discuss how to “BUILD A BRAND” that stands apart in the marketplace, enhances brand value and creates deep, long lasting connections with consumers and partners.